The Start of Rare Colors

Rare Colors is built on decades of expertise.
With over 40 years of specialization in color diamonds, we’ve spent decades immersed in this world developing an instinct for rarity, color, and quality that can only come with time. That legacy lives in every stone we select and every piece we create.

Rare Colors was born in 2020 from a simple realization. Natural fancy color diamonds were rarely seen, and even more rarely understood.

Joe Namdar and Taylor Wihlen recognized a gap in the industry: these extraordinary diamonds, though incredibly rare, were largely absent from the everyday jewelry experience hidden from view, and often out of reach for those who would appreciate them most.

Bringing visibility to a world few had access to, and introducing more people to the beauty, individuality, and emotion of natural fancy color diamonds.

Today, our team continues that approach. Guiding each client through a world that is as personal as it is rare.

Because once you see a color diamond, you understand. There’s nothing else like it.

Our Heritage

Founded in 1984, Namdar was among the early pioneers of the natural fancy color diamond market in the United States. Building a reputation for integrity and an exceptional eye for rare, beautiful stones.

Over decades, that expertise established Namdar as a trusted source for jewelry manufacturers and retailers across the country. Today, that same foundation is carried throughout Rare Colors. Where those diamonds are brought to life through fine jewelry, from timeless classics to bold, original designs, as well as custom creations that bring each story to life.

Others may carry fancy colors.


At Rare Colors, we are fancy colors. It’s in our DNA.

Magic of Colored Diamonds

There is something truly magic about a color diamond. Something you feel the moment you look into it.

Formed over billions of years, each stone is a rare accident of nature, where trace elements, pressure, and time come together to create color in a way that was never meant to exist.

No two are ever the same. Each hue, each tone, completely its own. Alive in a way that cannot be replicated.

Because of that individuality, choosing a color diamond is deeply personal. Subtle differences in hue and saturation can completely change how a stone looks and feels. Making it essential to work with a specialist who understands how to guide you toward the one that speaks to you.

It’s not just what you read on a GIA report.
It’s what you feel and nothing else compares.

Core Values

Jewelry should feel personal. Something that reflects your story and evolves with you over time.

We work exclusively with natural fancy color diamonds, chosen for their rarity and individuality, guiding each client in selecting the color that feels uniquely theirs, and designing every piece to be worn and lived in every day.

Crafted with precision, care, and integrity, every piece is made to last for generations. Providing true value through exceptional diamonds, thoughtfully selected.